Replica y Comparación del Modelo de McCloskey en el Contexto Chileno - Un Estudio Basado en el "Technology Acceptance Model" (TAM)

Electronic commerce has taken a vital importance in the last years due to the advantages that it provides to buyers and sellers. However, the use of electronic commerce is still limited, especially in developing countries. The objective of this research is to replicate and compare part of the model proposed by McCloskey, which intends to determine the factors that influence electronic commerce participation, and to validate the applicability of the model in a different context. To this end, data was collected among 310 Chilean college students. The results validated the model in most of the variables. Yet, security and privacy issues seemed to be more important for Chilean than American students. This replication contributes to extend our knowledge about the variables that influence electronic commerce participation and to suggest a model that is not only applicable to developed but also developing countries.